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Katie Woodall

A group of people look at social media on their mobile phones.

Social Media Trends in 2023

New year, new social media trends! Social media is still a big factor in marketing your business effectively. Whether you’re looking to get your start in the social world or looking to make some improvements, we’ve got you covered!

A picture of a notebook with "inbound marketing" written on one side with a drawing of a magnet and "outbound marketing" written on the other side with a drawing of a megaphone.

Inbound vs. Outbound Marketing

You’re probably well aware of marketing outside your business, but did you know you can market inside your business too? These strategies are referred to as inbound and outbound marketing.

Website Content

How to Write Good Website Content

Your website is the start of a good relationship with your customers. Roughly 85% of consumers use the internet to discover and find local businesses!

Someone sits at a desk looking a brand colors.

The Key to Brand Consistency

Brand consistency helps customers recognize your business, establishes your credibility, and sets you apart from your competitors.

A coffee shop owner talks with smiling customers across the counter of his shop.

Creating Customers for Life: Loyalty Marketing Tips

Loyal customers can also help businesses increase their profits, growth, and brand advocacy. Even if your business offers a one-time service or product, you can still market in a way that increases the chance for those customers to come back again in the future!

A man in a suit sits at a desk with a laptop while holding a dart over the bullseye of a dart board.

Why You Need to Know Your Audience

While it’s easy to make general assumptions about the customers you might bring in, actually learning about your target audience and the best way to market to them will ensure a better outcome, and profit, for you in the long run!