hands holding phone with Instagram open

The Basics of Instagram

Instagram is a social media network that uses photos and videos to interact with others. Users can upload content and share it with their followers or with a select group of friends. They can also view, comment, and like posts shared by others on the platform. Like Facebook, Instagram has a Newsfeed. When you follow someone’s account, their photos and videos will show up in your feed. Similarly, when you create a post, that photo or video will be saved to your profile and will also show up in the feeds of those who have followed your account. Users can also like, comment, and tag one another in posts, as well as send direct messages (DMs).

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November 8, 2023 No Comments
A photo from above showing coworkers working at a desk together surrounded by marketing plan materials.

How to Make a Marketing Plan

From branding, to research, to resources, and more, marketing contains a lot of logistics! Make sure you’re prepared to do it right the first time with a solid marketing plan!

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November 1, 2023 No Comments
Men and women in front of a lake using their mobile phones

Social Media: What Not to Do

We’ve shared tips and tricks for what you should do when it comes to improving your business social media, but it’s also important to talk about what you shouldn’t do.

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August 4, 2023 No Comments
An envelop on a table with a note that says "refer a friend!"

Let’s Talk: Referral Programs

A referral program is a low-risk, high-reward marketing tactic that relies on word-of-mouth referrals. Existing customers will direct their friends, family, and peers to your business in exchange for an incentive. They’re a great marketing tool because they can broaden your customer base and create ongoing revenue.

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July 10, 2023 No Comments