Marketing your business can be intimidating. There’s a lot of things to consider when deciding how you’re going to represent your brand. However, it is SUPER important to be involved in digital marketing. The internet is where everything is happening and where many people get their information. There’s tons of platforms out there for you to get started, but there is one platform we recommend getting on no matter what—Google.
Getting a message across to your potential customers has never been easier than with email. Email marketing is the perfect way to communicate with those who are already interested in your brand.
Is focusing on customer loyalty worth it? Absolutely. Customer loyalty can be the driving force behind your business! Find out more about the importance of customer loyalty, how you can get it, and the types of customer loyalty programs that might be right for you and your business.
What does it mean to have brand equity? How do you manage it? What are the benefits? We’re here to give you some tips on creating brand equity for your business.
Social media can be a fantastic tool for your business. It can provide many benefits and give you an advantage over your competition. But how do you get followers and create a more loyal customer base?
We all know that customer service is one of the most critical functions of your business. Without showing your customers that you support them and hear their needs, you risk losing your credibility as a business. During 2020 we have discovered the importance of upkeeping your online business and how it can help keep you afloat when you can’t be face-to-face with your customers. Customer service comes in many shapes and forms and should not be ignored, especially when it comes to your virtual business. So how can you make sure you’re maintaining good customer service online? Keep reading to find out.
Keeping your audience engaged is extremely important, especially right now. One of the ways you can do this is by featuring a digital deal scavenger hunt! This is a fun and exciting way to engage with your audience and drive traffic back to your website. Here’s how you can do your own digital scavenger hunt
Did you know that in 2018, there were one billion active monthly users on Instagram? That’s a 200 million user increase from 2017. Instagram has been consistently growing its popularity, which means it’s a great platform for businesses to reach their target audience. But how can businesses effectively reach their consumers on Instagram? With a consistent posting schedule and actionable captions! Over 70% of companies in the U.S. have an Instagram profile. If you don’t have one already, now is the time to get started. Check out our tips on how you can curate the best Instagram captions to get the online engagement you’ve been looking for.
Social media continues to grow and adds new features every day. Because of this, what works for you today might not work for you tomorrow. Navigating social platforms can get complicated and frustrating, but the benefits of using them for your business are worth it. The hardest part is understanding what organic and paid social media are, and why they’re different. If you can understand these two important concepts, it will make using social media for marketing much easier.
Many businesses set goals for themselves that help motivate employees to achieve certain milestones. However, without the right knowledge and information, you could end up setting unattainable goals that lack boundaries. Whether you’re about to start fresh or are re-evaluating your goals, there are a few steps that will help you through the goal-setting process:
