How to Make a Marketing Plan
From branding, to research, to resources, and more, marketing contains a lot of logistics! Make sure you’re prepared to do it right the first time with a solid marketing plan!
marketing strategy
Inbound vs. Outbound Marketing
You’re probably well aware of marketing outside your business, but did you know you can market inside your business too? These strategies are referred to as inbound and outbound marketing.
Social Media – What’s That?
Social media can be a fantastic tool for your business. It can provide many benefits and give you an advantage over your competition. But how do you get followers and create a more loyal customer base?
Online Engagement: Hosting a Digital Scavenger Hunt
Keeping your audience engaged is extremely important, especially right now. One of the ways you can do this is by featuring a digital deal scavenger hunt! This is a fun and exciting way to engage with your audience and drive traffic back to your website. Here’s how you can do your own digital scavenger hunt
Organic vs. Paid Social Media
Social media continues to grow and adds new features every day. Because of this, what works for you today might not work for you tomorrow. Navigating social platforms can get complicated and frustrating, but the benefits of using them for your business are worth it. The hardest part is understanding what organic and paid social media are, and why they’re different. If you can understand these two important concepts, it will make using social media for marketing much easier.
Setting Good Business Goals
Many businesses set goals for themselves that help motivate employees to achieve certain milestones. However, without the right knowledge and information, you could end up setting unattainable goals that lack boundaries. Whether you’re about to start fresh or are re-evaluating your goals, there are a few steps that will help you through the goal-setting process:
Developing a Digital Marketing Plan
In today’s world, if you’re not marketing on the internet, you’re missing out on a large audience of potential customers. While managing your business and maintaining a solid presence online can be difficult, developing a digital marketing plan can make the process go as smoothly as possible. Not sure where to start? We have a few steps to help guide you!
Develop a Successful Brand Identity
Having a successful brand is the best way for businesses to differentiate themselves from others in the same industry. The stronger your brand, the more likely consumers will recognize you and want to consistently purchase from you. While it can be hard work, developing a recognizable brand is well worth it. Make a name for yourself with these tips on creating a brand identity.
Benefits of Attending a Bridal Show
Bridal shows and expos are full of opportunities for wedding vendors. If you have never attended a bridal show, you should consider it. The return on your investment is more than worth it. Here are just a few of the benefits of attending a bridal show.
