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The Basics of Google Ads

Advertising can sometimes be complex, especially when it comes to Google. But getting your brand out there in front of new customers is imperative to growing your business. Google is one of the most-used search engines for literally everything, so it’s worth it when it comes to Google Ads. Although it looks like a lot to take in, we’ve gathered the basics to get you started!

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Marketing Your Business at Conventions

Going to a convention can be a great catalyst for gaining new customers and investors for your business, plus they’re a fun way to network and catch up on industry updates.

Why You Should Respond to Reviews

Reviews about your business are some of the most viewed items when a potential customer is researching you. Here’s why you should be responding to them.

Person uses laptop and smart phone to shop eCommerce online.

3 Ways to Grow Your eCommerce Sales

It doesn’t have to be hard to grow sales in the world of eCommerce. Trying new things and getting creative is a great way to do it. Check out these tips that make it easy to increase revenue in your business.

A photo from above showing coworkers working at a desk together surrounded by marketing plan materials.

How to Make a Marketing Plan

From branding, to research, to resources, and more, marketing contains a lot of logistics! Make sure you’re prepared to do it right the first time with a solid marketing plan!

Coworkers look over company analytics together at a desk.

Intro to Google Analytics 4

Google Analytics is an incredibly useful tool because it’s free, easy to use, and helps you track all kinds of data from your website. However, Google launched an update to Google Analytics that has proven to be useful for SEOs everywhere.

Someone works on social media content on their laptop.

Popular Types of Social Media Content and How to Use Them

Social media is a great way to connect with customers and market your business at the same time. Real and authentic communication seems to be what consumers are looking for, but how do you engage with them in a way that’s productive?

Coworkers work on computers together to design a company website.

Why Your Website is Essential

From your credibility with customers to SEO, and a lot in between; we could argue having a good website is a top three must for business owners