While it’s easy to make general assumptions about the customers you might bring in, actually learning about your target audience and the best way to market to them will ensure a better outcome, and profit, for you in the long run!
When starting your business, you’ll likely spend a lot of time focusing on your online presence. One of the most important but easily overlooked aspects of that is Search Engine Optimization. SEO is THE way customers find your website when they use a search engine, and if you don’t use this tool to the best of its ability, your website could be lost in the crowd.
Google provides several ways for companies to be found, but one of the most important tools it offers is a service called Google Business Profile.
Facebook and Instagram are great places to start on social media, but if you’re feeling adventurous with your content creation, feel free to head over to TikTok!
Marketing your business can be intimidating. There’s a lot of things to consider when deciding how you’re going to represent your brand. However, it is SUPER important to be involved in digital marketing. The internet is where everything is happening and where many people get their information. There’s tons of platforms out there for you to get started, but there is one platform we recommend getting on no matter what—Google.
One of the most important marketing tips when it comes to your brand is that you should strive to create brand recognition. Brand recognition is what gets people to notice you, remember you, and consider you. When you develop a recognizable brand, you will reap the benefits. So, why is brand recognition important, and what are the benefits?
One of the most common questions we get is, “How can I market my business?” While this question doesn’t take a rocket scientist to answer, it does require a decent amount of thought to help find the best solution for that business. Every small business is different, and even if they function in the same industry, some tactics may work better for one company than they will for another. Combining multiple strategies to fit your needs is a great way to help increase your exposure. Below, we have listed a few ways to help you assess how you can improve your marketing.
Getting a message across to your potential customers has never been easier than with email. Email marketing is the perfect way to communicate with those who are already interested in your brand.
Shifting your focus to selling an experience rather than just the product itself can be the first step in drawing your customers’ attention to your brand.
Is focusing on customer loyalty worth it? Absolutely. Customer loyalty can be the driving force behind your business! Find out more about the importance of customer loyalty, how you can get it, and the types of customer loyalty programs that might be right for you and your business.
