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Email Marketing: How to Start a Drip Campaign

Email marketing is a great way to communicate with your audience and generate new leads with minimal effort. One easy way to create consistent email content is to start a drip campaign! If you’re new to marketing your business or you’ve never spent much time on email marketing, the idea of setting up an email campaign can seem daunting. Don’t worry though! We’ll cover the basics for you here and you’ll be planning regular drip campaigns before you know it.

Before we dive into how to create a drip campaign, we should probably define it. Drip campaigns are a series of emails sent on a set schedule to a list you input or can be triggered by consumer action. This trigger can be anything from clicking a call to action to signing up for a mailing list, or specific information like a birth date. These campaigns can consist of as many emails as you would like and are all usually focused on the same goal. Now that you know what a drip campaign is, let’s go over a few basic steps to get you started on creating one!

pick an audience and a goal 

You know who your target audience is for your business, but that can be broken down even further when planning a marketing campaign. For instance you might create a campaign specifically for potential customers, or prospects, that shares information about you and your business and what products or services you offer. You could also create a campaign for current customers that emphasizes deals and promotions you might have and highlights reviews and testimonials from others. The audience you choose goes hand in hand with your overall goal for the campaign. You want to make sure every email within the drip revolves around the same goal. Do you want to boost your sales for a specific item or service? That’s what every email should center on. 

create the content

Now that you know your goal and who you’re writing for, you can work on what you’re going to say. You should always look at an email from a customer’s perspective. Think about what you do when you get an email. How much do you normally read before losing interest? What subject lines pull you in? Emails should be attention grabbing and to the point. Don’t use jargon from your industry if you can help it, and always keep your goal in the back of your mind. Every email also needs a call to action, whether it’s a link to a sign up form or a button that redirects the reader to your website. 

schedule and track 

When the content has been double checked and approved, you can start planning out your schedule. Plan out the order you want the emails to send in and how often you want them to go out. If you use scheduling or automation software, you can also specify triggers to stop your campaign, like if the receiver doesn’t open or interact with your original message. Once you’ve got everything in the order you want, it’s time to start the drip! From here, you’ll want to decide which analytics you’re focusing on and keep track of what performs well and what could be improved to apply to your next campaign.

 Drip Campaigns are a great tool for any business to have in their digital marketing plan. Regularly launching campaigns can keep you engaged with your customers, draw in new leads, and increase your brand awareness!

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