Google Analytics is an incredibly useful tool because it’s free, easy to use, and helps you track all kinds of data from your website. However, Google launched an update to Google Analytics that has proven to be useful for SEOs everywhere.
Google provides several ways for companies to be found, but one of the most important tools it offers is a service called Google Business Profile.
Reviews about your business are some of the most viewed items when a potential customer is researching you. Here’s why you should be responding to them.