social media

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Benefits of Branding

When you think of brands, your mind might go straight to logos and colors, but the reality of branding runs way deeper. It’s your voice, your personality, your customer experience. It’s how people feel when they interact with your business. Whatever your business may be, your brand is the magic that ties it all together. So let’s break it down!

Buzz-Worthy Engagement

Spring is a season of renewal and growth, so it’s the perfect time to refresh your marketing efforts! If you’re looking for more engagement on your social media platforms, we’ve got some tips. Contests, giveaways, and user-generated content campaigns are great strategies to boost visibility, build brand loyalty, and attract new customers.

Why You Should Respond to Reviews

Reviews about your business are some of the most viewed items when a potential customer is researching you. Here’s why you should be responding to them.

hands holding phone with Instagram open

The Basics of Instagram

Instagram is a social media network that uses photos and videos to interact with others. Users can upload content and share it with their followers or with a select group of friends. They can also view, comment, and like posts shared by others on the platform. Like Facebook, Instagram has a Newsfeed. When you follow someone’s account, their photos and videos will show up in your feed. Similarly, when you create a post, that photo or video will be saved to your profile and will also show up in the feeds of those who have followed your account. Users can also like, comment, and tag one another in posts, as well as send direct messages (DMs).

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Social Media: What Not to Do

We’ve shared tips and tricks for what you should do when it comes to improving your business social media, but it’s also important to talk about what you shouldn’t do.

Someone works on social media content on their laptop.

Popular Types of Social Media Content and How to Use Them

Social media is a great way to connect with customers and market your business at the same time. Real and authentic communication seems to be what consumers are looking for, but how do you engage with them in a way that’s productive?

A group of people look at social media on their mobile phones.

Social Media Trends in 2023

New year, new social media trends! Social media is still a big factor in marketing your business effectively. Whether you’re looking to get your start in the social world or looking to make some improvements, we’ve got you covered!