Social Media: Feed Post vs Paid Advertisements
Social media is the number one tool for business marketing and will continue to be so for a long time to come. Working in the… Read More »Social Media: Feed Post vs Paid Advertisements
social media
The New Target Audience: Gen Z
It is nothing new in the world of business and marketing to have a target audience, a group of people who you want to benefit from your service or products. Today’s world, consumer market, and economy are always changing. The biggest difference today is the rise of a new generation of consumers: Gen Z. The oldest members of Gen Z are approaching 30, with the youngest wrapping up their high school years. The majority of this group have been in the workforce for more than a decade and are trying to find their way in the world both professionally and financially.
The older generations tend to see this group as rambunctious, social-media-addicted, ideological activists, and (coming from a member of Gen Z) they are not totally wrong. But, when it comes to consumer behavior, this generation is redefining and shaping a new era of consumerism. As this generation fully comes into the “real world”, it’s crucial you leave the stigma of them behind. Small businesses across the country are struggling, but Gen Z could be the target audience that brings them back to life.
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The Power of A Good Logo
Every business has a logo. It is the first impression your company makes on a new client, and the first thing that pops into their… Read More »The Power of A Good Logo
SEO Basics for Small Businesses
Search engine optimization (SEO) can feel overwhelming, especially for small business owners who already have a million things on their plate. Between constant algorithm updates,… Read More »SEO Basics for Small Businesses
Signs It’s Time to Invest in Digital Marketing for Your Small Business
Most small business owners don’t wake up thinking they should hire a marketing agency right off the bat. Usually, it starts with frustration and burnout.… Read More »Signs It’s Time to Invest in Digital Marketing for Your Small Business
Just Because You Can Use AI Doesn’t Mean You Should
AI has been extremely useful in all aspects of business as it has evolved tremendously over the years. Although it may be helpful as an… Read More »Just Because You Can Use AI Doesn’t Mean You Should
Turning Satisfied Customers Into Ambassadors
Customer feedback can make or break a business’s reputation; therefore, you want to provide every person with a great experience with your brand, service, or… Read More »Turning Satisfied Customers Into Ambassadors
Keeping Your Business Up to Date
Keeping your business up to date for your customers sounds obvious, right? But are you doing it in a way that appeals to their eyes… Read More »Keeping Your Business Up to Date
Sharing the Heart Behind Your Business
A business isn’t just the products or services that are sold, the building, or the branding; it’s the people. The people are the heart and… Read More »Sharing the Heart Behind Your Business
Makeover Monday: Men N’ Black Tuxedos
This Makeover Monday, we’re featuring Men N’ Black Tuxedos. Take a look at the updates our team made to their website! Before After Preview Design… Read More »Makeover Monday: Men N’ Black Tuxedos