social media

hands holding phone with Instagram open

The Basics of Instagram

Instagram is a social media network that uses photos and videos to interact with others. Users can upload content and share it with their followers or with a select group of friends. They can also view, comment, and like posts shared by others on the platform. Like Facebook, Instagram has a Newsfeed. When you follow someone’s account, their photos and videos will show up in your feed. Similarly, when you create a post, that photo or video will be saved to your profile and will also show up in the feeds of those who have followed your account. Users can also like, comment, and tag one another in posts, as well as send direct messages (DMs).

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Social Media: What Not to Do

We’ve shared tips and tricks for what you should do when it comes to improving your business social media, but it’s also important to talk about what you shouldn’t do.

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Popular Types of Social Media Content and How to Use Them

Social media is a great way to connect with customers and market your business at the same time. Real and authentic communication seems to be what consumers are looking for, but how do you engage with them in a way that’s productive?

A group of people look at social media on their mobile phones.

Social Media Trends in 2023

New year, new social media trends! Social media is still a big factor in marketing your business effectively. Whether you’re looking to get your start in the social world or looking to make some improvements, we’ve got you covered!

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Get Social! What to Post on Social Media

Running a business is hard enough, and social media can be demanding and requires a lot of content generation to keep your audience interested. We’ve got tips for finding the best content for your business.

Why You Should Respond to Reviews

Reviews about your business are some of the most viewed items when a potential customer is researching you. Here’s why you should be responding to them.

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How To Market Your Business

One of the most common questions we get is, “How can I market my business?” While this question doesn’t take a rocket scientist to answer, it does require a decent amount of thought to help find the best solution for that business. Every small business is different, and even if they function in the same industry, some tactics may work better for one company than they will for another. Combining multiple strategies to fit your needs is a great way to help increase your exposure. Below, we have listed a few ways to help you assess how you can improve your marketing.

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Customer Loyalty Programs

Is focusing on customer loyalty worth it? Absolutely. Customer loyalty can be the driving force behind your business! Find out more about the importance of customer loyalty, how you can get it, and the types of customer loyalty programs that might be right for you and your business.