When you think of marketing tools, websites usually come to mind first, but there are so many other ways to market your business, too. These… Read More »14 Ways to Market Your Business (Other Than Your Website)
Advertising can sometimes be complex, especially when it comes to Google. But getting your brand out there in front of new customers is imperative to growing your business. Google is one of the most-used search engines for literally everything, so it’s worth it when it comes to Google Ads. Although it looks like a lot to take in, we’ve gathered the basics to get you started!
Read More »The Basics of Google Ads
One of the most common questions we get is, “How can I market my business?” While this question doesn’t take a rocket scientist to answer, it does require a decent amount of thought to help find the best solution for that business. Every small business is different, and even if they function in the same industry, some tactics may work better for one company than they will for another. Combining multiple strategies to fit your needs is a great way to help increase your exposure. Below, we have listed a few ways to help you assess how you can improve your marketing.
Getting a message across to your potential customers has never been easier than with email. Email marketing is the perfect way to communicate with those who are already interested in your brand.
Is focusing on customer loyalty worth it? Absolutely. Customer loyalty can be the driving force behind your business! Find out more about the importance of customer loyalty, how you can get it, and the types of customer loyalty programs that might be right for you and your business.
Surveys are one of the easiest ways for a company to receive feedback. They help drive your business forward in more ways than one and can be an easy part of helping you make decisions as a company. In the past, collecting data was a long and strenuous process; however, recently, receiving feedback from your customers, employees, or even the general market has become easier than ever before. Surveys are an essential part of growth, and we’re here to show you how you can create the perfect survey to help your business grow.
Social media can be a fantastic tool for your business. It can provide many benefits and give you an advantage over your competition. But how do you get followers and create a more loyal customer base?
We all know that customer service is one of the most critical functions of your business. Without showing your customers that you support them and hear their needs, you risk losing your credibility as a business. During 2020 we have discovered the importance of upkeeping your online business and how it can help keep you afloat when you can’t be face-to-face with your customers. Customer service comes in many shapes and forms and should not be ignored, especially when it comes to your virtual business. So how can you make sure you’re maintaining good customer service online? Keep reading to find out.
Gaining the trust of your potential customers is a necessary step in helping your business grow. That’s why building credibility is such a big deal. Credibility means that others look to you as a reliable resource and trust you to do a good job when they’re doing business with you. Building credibility won’t happen overnight – it has to be earned, just like respect. Establishing your credibility shows that you are committed to your business and that you’re serious about providing real solutions for your customers’ needs. Looking to become more credible? There are several things you can focus on:
Did you know that in 2018, there were one billion active monthly users on Instagram? That’s a 200 million user increase from 2017. Instagram has been consistently growing its popularity, which means it’s a great platform for businesses to reach their target audience. But how can businesses effectively reach their consumers on Instagram? With a consistent posting schedule and actionable captions! Over 70% of companies in the U.S. have an Instagram profile. If you don’t have one already, now is the time to get started. Check out our tips on how you can curate the best Instagram captions to get the online engagement you’ve been looking for.
