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Online Visibility: Why It’s Important (And How to Improve It)

Our world is more and more frequently becoming virtual. More people look online for businesses now more than ever before. This is why your business must have an online presence. If not, you may be losing out on some serious business.

What is Online Visibility?

Online visibility is defined as a business’s online presence. Whether that be with social media or a website, search engines are constantly looking for the most relevant answer to a search. In order to keep your business at the top, you must be diligent in your efforts. The algorithms search engines use are changing constantly, and a small lag in keeping your information updated can cause a drop in the ability of your business to show up organically in a search.

Improving Searchability

There are a few things you can do to help bolster your company’s searchability. The simplest being to make sure your business name, address and phone number are the same across all platforms. This lets the search engine know that you are a real business, and that the traffic to and from your website originates from the same place. Verify your business with Google My Business and Facebook. These two alone can help boost your page in search results.

Keywords and Search Engine Optimization

Verification is important, but it will only get you so far. In order to keep your business ranking, you need to take a serious look at searchable keywords and search engine optimization for your business. This is the key to building your online presence. Search engines don’t just rank your website; they rank each individual page of your website. Because of this, each page needs to be individually optimized. You also want to make sure your pages link to one another, and as you build your presence, people will start to backlink to your content, which also helps your online presence.

Social Media Presence

Social media has become a necessary business tool. It is the thorn in some people’s side, but only if you allow it to be. Posting to social media regularly, sharing content, and linking content back to your webpage will all help bolster your online presence. Facebook is a social media giant, and normally the go-to for business who are just learning how to use social media. Pinterest and Instagram are also extremely useful. Since they are visually based, they allow you to display what your business can do. Whichever channel you decide to use, make sure to post regularly, and gear your content towards your target audience.

Online visibility is becoming more and more important for businesses of all sizes. Keeping your information up to date will help keep your business at the top of the search engine list, and in the front of customers’ minds.

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