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marketing strategy

The Benefits of Text Message Marketing

In today’s digital age, text message marketing has become a game-changer, especially for small businesses aiming to make a big impact without breaking the bank. Different marketing channels each have their own strengths, which are equally important to include in your strategy; however, you often have to compete for attention against a flood of other messages, whether in a crowded inbox or a busy social media feed. With high open rates and instant delivery, text message marketing is a direct and effective way to reach your customers, making it a must-have in any strategy! In this blog, we’ll explore the benefits of text message marketing, break down the difference between SMS and MMS, and give you some tips on how to use this tool to boost engagement, drive sales, and build stronger relationships with your customers.

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Using AI for your business

Using AI for Your Business

Artificial Intelligence (AI) is new and scary, but it’s time to jump in and try it out for your business! Find ways to implement AI into your business’s customer support, market research, data analysis, repetitive tasks, and marketing strategies. AI is learning and evolving, and it’s time you do, too. 

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A photo from above showing coworkers working at a desk together surrounded by marketing plan materials.

How to Make a Marketing Plan

From branding, to research, to resources, and more, marketing contains a lot of logistics! Make sure you’re prepared to do it right the first time with a solid marketing plan!

A picture of a notebook with "inbound marketing" written on one side with a drawing of a magnet and "outbound marketing" written on the other side with a drawing of a megaphone.

Inbound vs. Outbound Marketing

You’re probably well aware of marketing outside your business, but did you know you can market inside your business too? These strategies are referred to as inbound and outbound marketing.

hand holding phone scrolling social media

Social Media – What’s That?

Social media can be a fantastic tool for your business. It can provide many benefits and give you an advantage over your competition. But how do you get followers and create a more loyal customer base?

Magnifying glass sitting on computer

Online Engagement: Hosting a Digital Scavenger Hunt

Keeping your audience engaged is extremely important, especially right now. One of the ways you can do this is by featuring a digital deal scavenger hunt! This is a fun and exciting way to engage with your audience and drive traffic back to your website. Here’s how you can do your own digital scavenger hunt