Building Your Brand’s Credibility
Gaining the trust of your potential customers is a necessary step in helping your business grow. That’s why building credibility is such a big deal.
marketing tips
Marketing Your Business at Conventions
Going to a convention can be a great catalyst for gaining new customers and investors for your business, plus they’re a fun way to network and catch up on industry updates.
Understanding Your Target Audience
As a business owner, one of the most important things to know is who your target audience is. In case you’re unfamiliar, target audiences are the people who are most likely to buy your products or services, a.k.a the ones that will be the easiest and most reliable to market your products to! Your target audience can be anyone from international buyers who are looking for awesome American-made products to people in your community who would rather buy from a local business that they know and trust, and everyone in between!
Knowing your target audience can help you better strategize your marketing efforts so that you can put more effort into enticing customers who you know are interested in your product. So, how do you figure out who your target audience is, and what steps should you take to market to them? Here are a few key tips to help you out.
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Why You Should Respond to Reviews
Reviews about your business are some of the most viewed items when a potential customer is researching you. Here’s why you should be responding to them.
3 Ways to Grow Your eCommerce Sales
It doesn’t have to be hard to grow sales in the world of eCommerce. Trying new things and getting creative is a great way to do it. Check out these tips that make it easy to increase revenue in your business.
How to Make a Marketing Plan
From branding, to research, to resources, and more, marketing contains a lot of logistics! Make sure you’re prepared to do it right the first time with a solid marketing plan!
Email Marketing: Newsletter Basics
A regular newsletter can help boost brand awareness and engagement, promote your products and services, build customer relationships, and more!
The Benefits of Blogging
Marketing is evolving daily, but blogging is a great way to consistently reach potential and current customers!
Social Media: What Not to Do
We’ve shared tips and tricks for what you should do when it comes to improving your business social media, but it’s also important to talk about what you shouldn’t do.
Let’s Talk: Referral Programs
A referral program is a low-risk, high-reward marketing tactic that relies on word-of-mouth referrals. Existing customers will direct their friends, family, and peers to your business in exchange for an incentive. They’re a great marketing tool because they can broaden your customer base and create ongoing revenue.
