marketing tips

The Benefits of Text Message Marketing

by Hannah Beasley
September 5, 2024September 5, 2024

In today’s digital age, text message marketing has become a game-changer, especially for small businesses aiming to make a big impact without breaking the bank. Different marketing channels each have their own strengths, which are equally important to include in your strategy; however, you often have to compete for attention against a flood of other messages, whether in a crowded inbox or a busy social media feed. With high open rates and instant delivery, text message marketing is a direct and effective way to reach your customers, making it a must-have in any strategy! In this blog, we’ll explore the benefits of text message marketing, break down the difference between SMS and MMS, and give you some tips on how to use this tool to boost engagement, drive sales, and build stronger relationships with your customers.

Makeover Monday: Black Tie Affair

by Hannah Beasley
August 27, 2024August 27, 2024

This Makeover Monday we’re featuring Black Tie Affair! Take a look at the updates our team made to their website!

Using AI for Your Business

by Sydney Stauffer
August 6, 2024August 6, 2024

Artificial Intelligence (AI) is new and scary, but it’s time to jump in and try it out for your business! Find ways to implement AI into your business’s customer support, market research, data analysis, repetitive tasks, and marketing strategies. AI is learning and evolving, and it’s time you do, too.

Makeover Monday: Elegant Designs by Joy

by Sydney Stauffer
July 22, 2024July 1, 2024

This Makeover Monday we’re featuring Elegant Designs by Joy! Take a look at the updates our team made to their website!

Computer screen showing google search page

The Basics of Google Ads

by wpnwebsites
July 5, 2024June 28, 2024

Advertising can sometimes be complex, especially when it comes to Google. But getting your brand out there in front of new customers is imperative to growing your business. Google is one of the most-used search engines for literally everything, so it’s worth it when it comes to Google Ads. Although it looks like a lot to take in, we’ve gathered the basics to get you started!

How to Hop on Trends

by Sydney Stauffer
June 21, 2024June 20, 2024

Are you ready to ride the wave of the latest social media trends without sinking your brand? Trends are a way to boost your brand’s… Read More »How to Hop on Trends

Building Your Brand’s Credibility

by Jeffrey Balch
April 9, 2024March 26, 2024

Gaining the trust of your potential customers is a necessary step in helping your business grow. That’s why building credibility is such a big deal.

Blurred photo of people walking around booths at a convention

Marketing Your Business at Conventions

by wpnwebsites
March 4, 2024March 4, 2024

Going to a convention can be a great catalyst for gaining new customers and investors for your business, plus they’re a fun way to network and catch up on industry updates.

Understanding Your Target Audience

by Hannah Beasley
February 8, 2024February 6, 2024

As a business owner, one of the most important things to know is who your target audience is. In case you’re unfamiliar, target audiences are the people who are most likely to buy your products or services, a.k.a the ones that will be the easiest and most reliable to market your products to! Your target audience can be anyone from international buyers who are looking for awesome American-made products to people in your community who would rather buy from a local business that they know and trust, and everyone in between!

Knowing your target audience can help you better strategize your marketing efforts so that you can put more effort into enticing customers who you know are interested in your product. So, how do you figure out who your target audience is, and what steps should you take to market to them? Here are a few key tips to help you out.