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marketing tips

A picture of a notebook with "inbound marketing" written on one side with a drawing of a magnet and "outbound marketing" written on the other side with a drawing of a megaphone.

Inbound vs. Outbound Marketing

You’re probably well aware of marketing outside your business, but did you know you can market inside your business too? These strategies are referred to as inbound and outbound marketing.

Market Research

Know Your Competition

A lot of marketing is about internal review. It’s essential to continue working on your business, but sometimes it’s good to step back and look at the big picture.

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Get Social! What to Post on Social Media

Running a business is hard enough, and social media can be demanding and requires a lot of content generation to keep your audience interested. We’ve got tips for finding the best content for your business.

Email Marketing

How to Optimize Emails

When it comes to marketing, email campaigns are a great tool for any business. You can use emails for promotion, increasing customer interaction, or even to gain new clients!

Website Content

How to Write Good Website Content

Your website is the start of a good relationship with your customers. Roughly 85% of consumers use the internet to discover and find local businesses!

Someone sits at a desk looking a brand colors.

The Key to Brand Consistency

Brand consistency helps customers recognize your business, establishes your credibility, and sets you apart from your competitors.

A coffee shop owner talks with smiling customers across the counter of his shop.

Creating Customers for Life: Loyalty Marketing Tips

Loyal customers can also help businesses increase their profits, growth, and brand advocacy. Even if your business offers a one-time service or product, you can still market in a way that increases the chance for those customers to come back again in the future!

A man in a suit sits at a desk with a laptop while holding a dart over the bullseye of a dart board.

Why You Need to Know Your Audience

While it’s easy to make general assumptions about the customers you might bring in, actually learning about your target audience and the best way to market to them will ensure a better outcome, and profit, for you in the long run!

Someone looking at analytics on a laptop

Become the CEO of SEO

When starting your business, you’ll likely spend a lot of time focusing on your online presence. One of the most important but easily overlooked aspects of that is Search Engine Optimization. SEO is THE way customers find your website when they use a search engine, and if you don’t use this tool to the best of its ability, your website could be lost in the crowd.