Inbound vs. Outbound Marketing
You’re probably well aware of marketing outside your business, but did you know you can market inside your business too? These strategies are referred to as inbound and outbound marketing.
marketing tips
Diversity and Inclusion in Marketing: What You Need to Know
How you market your business is how people see it and what you stand for; which is why you should strive to reach as many people with your marketing as possible. The question is, how do you do this effectively and respectfully?
Know Your Competition
A lot of marketing is about internal review. It’s essential to continue working on your business, but sometimes it’s good to step back and look at the big picture.
Get Social! What to Post on Social Media
Running a business is hard enough, and social media can be demanding and requires a lot of content generation to keep your audience interested. We’ve got tips for finding the best content for your business.
How to Optimize Emails
When it comes to marketing, email campaigns are a great tool for any business. You can use emails for promotion, increasing customer interaction, or even to gain new clients!
How to Write Good Website Content
Your website is the start of a good relationship with your customers. Roughly 85% of consumers use the internet to discover and find local businesses!
The Key to Brand Consistency
Brand consistency helps customers recognize your business, establishes your credibility, and sets you apart from your competitors.
Creating Customers for Life: Loyalty Marketing Tips
Loyal customers can also help businesses increase their profits, growth, and brand advocacy. Even if your business offers a one-time service or product, you can still market in a way that increases the chance for those customers to come back again in the future!
Why You Need to Know Your Audience
While it’s easy to make general assumptions about the customers you might bring in, actually learning about your target audience and the best way to market to them will ensure a better outcome, and profit, for you in the long run!
Become the CEO of SEO
When starting your business, you’ll likely spend a lot of time focusing on your online presence. One of the most important but easily overlooked aspects of that is Search Engine Optimization. SEO is THE way customers find your website when they use a search engine, and if you don’t use this tool to the best of its ability, your website could be lost in the crowd.
