marketing tips

Using AI for your business

Using AI for Your Business

Artificial Intelligence (AI) is new and scary, but it’s time to jump in and try it out for your business! Find ways to implement AI into your business’s customer support, market research, data analysis, repetitive tasks, and marketing strategies. AI is learning and evolving, and it’s time you do, too. 

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The Basics of Google Ads

Advertising can sometimes be complex, especially when it comes to Google. But getting your brand out there in front of new customers is imperative to growing your business. Google is one of the most-used search engines for literally everything, so it’s worth it when it comes to Google Ads. Although it looks like a lot to take in, we’ve gathered the basics to get you started!

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Marketing Your Business at Conventions

Going to a convention can be a great catalyst for gaining new customers and investors for your business, plus they’re a fun way to network and catch up on industry updates.

target and dart

Understanding Your Target Audience

As a business owner, one of the most important things to know is who your target audience is. In case you’re unfamiliar, target audiences are the people who are most likely to buy your products or services, a.k.a the ones that will be the easiest and most reliable to market your products to! Your target audience can be anyone from international buyers who are looking for awesome American-made products to people in your community who would rather buy from a local business that they know and trust, and everyone in between!

Knowing your target audience can help you better strategize your marketing efforts so that you can put more effort into enticing customers who you know are interested in your product. So, how do you figure out who your target audience is, and what steps should you take to market to them? Here are a few key tips to help you out.

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Why You Should Respond to Reviews

Reviews about your business are some of the most viewed items when a potential customer is researching you. Here’s why you should be responding to them.

Person uses laptop and smart phone to shop eCommerce online.

3 Ways to Grow Your eCommerce Sales

It doesn’t have to be hard to grow sales in the world of eCommerce. Trying new things and getting creative is a great way to do it. Check out these tips that make it easy to increase revenue in your business.