marketing tips

A close-up picture of a bucket full of cleaning products.

Spring Cleaning: Data Cleaning in Small Business

Data cleaning helps ensure the insights you’re looking at for your business are as accurate as possible, which helps you determine not only your business performance, but also helps you make decisions like where to cut or focus costs.

Coworkers look over company analytics together at a desk.

Intro to Google Analytics 4

Google Analytics is an incredibly useful tool because it’s free, easy to use, and helps you track all kinds of data from your website. However, Google launched an update to Google Analytics that has proven to be useful for SEOs everywhere.

Someone works on social media content on their laptop.

Popular Types of Social Media Content and How to Use Them

Social media is a great way to connect with customers and market your business at the same time. Real and authentic communication seems to be what consumers are looking for, but how do you engage with them in a way that’s productive?

A group of people look at social media on their mobile phones.

Social Media Trends in 2023

New year, new social media trends! Social media is still a big factor in marketing your business effectively. Whether you’re looking to get your start in the social world or looking to make some improvements, we’ve got you covered!

Coworkers work on computers together to design a company website.

Why Your Website is Essential

From your credibility with customers to SEO, and a lot in between; we could argue having a good website is a top three must for business owners

A picture of a notebook with "inbound marketing" written on one side with a drawing of a magnet and "outbound marketing" written on the other side with a drawing of a megaphone.

Inbound vs. Outbound Marketing

You’re probably well aware of marketing outside your business, but did you know you can market inside your business too? These strategies are referred to as inbound and outbound marketing.