marketing

A group of people look at social media on their mobile phones.

Social Media Trends in 2023

New year, new social media trends! Social media is still a big factor in marketing your business effectively. Whether you’re looking to get your start in the social world or looking to make some improvements, we’ve got you covered!

A coffee shop owner talks with smiling customers across the counter of his shop.

Creating Customers for Life: Loyalty Marketing Tips

Loyal customers can also help businesses increase their profits, growth, and brand advocacy. Even if your business offers a one-time service or product, you can still market in a way that increases the chance for those customers to come back again in the future!

Someone looking at analytics on a laptop

Become the CEO of SEO

When starting your business, you’ll likely spend a lot of time focusing on your online presence. One of the most important but easily overlooked aspects of that is Search Engine Optimization. SEO is THE way customers find your website when they use a search engine, and if you don’t use this tool to the best of its ability, your website could be lost in the crowd.

Tablet with Google opn

Beating the Algorithm

Marketing your business can be intimidating. There’s a lot of things to consider when deciding how you’re going to represent your brand. However, it is SUPER important to be involved in digital marketing. The internet is where everything is happening and where many people get their information. There’s tons of platforms out there for you to get started, but there is one platform we recommend getting on no matter what—Google.

woman handing customer bag

Customer Loyalty Programs

Is focusing on customer loyalty worth it? Absolutely. Customer loyalty can be the driving force behind your business! Find out more about the importance of customer loyalty, how you can get it, and the types of customer loyalty programs that might be right for you and your business.

Someone filling out a survey

Bettering Your Business with Surveys

Surveys are one of the easiest ways for a company to receive feedback. They help drive your business forward in more ways than one and can be an easy part of helping you make decisions as a company. In the past, collecting data was a long and strenuous process; however, recently, receiving feedback from your customers, employees, or even the general market has become easier than ever before. Surveys are an essential part of growth, and we’re here to show you how you can create the perfect survey to help your business grow.

hand holding phone scrolling social media

Social Media – What’s That?

Social media can be a fantastic tool for your business. It can provide many benefits and give you an advantage over your competition. But how do you get followers and create a more loyal customer base?

woman waving at computer screen

Improving Your Virtual Customer Service

We all know that customer service is one of the most critical functions of your business. Without showing your customers that you support them and hear their needs, you risk losing your credibility as a business. During 2020 we have discovered the importance of upkeeping your online business and how it can help keep you afloat when you can’t be face-to-face with your customers. Customer service comes in many shapes and forms and should not be ignored, especially when it comes to your virtual business. So how can you make sure you’re maintaining good customer service online? Keep reading to find out.

Two business owners smiling

Building Your Credibility

Gaining the trust of your potential customers is a necessary step in helping your business grow. That’s why building credibility is such a big deal. Credibility means that others look to you as a reliable resource and trust you to do a good job when they’re doing business with you. Building credibility won’t happen overnight – it has to be earned, just like respect. Establishing your credibility shows that you are committed to your business and that you’re serious about providing real solutions for your customers’ needs. Looking to become more credible? There are several things you can focus on: