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Using Instagram to Your Advantage

Did you know that there are 25 million businesses around the world using Instagram for business? Did you also know that 200 million users go to at least one business profile a day? Instagram’s audience is engaging much more than many other social platforms. Don’t miss out on this marketing opportunity – get started using an Instagram business page with our steps to get you started!

sign up for a business account

If you don’t have a business account for your company already, then get signed up. Make sure you get a business account so you can access all the great features and tools, like page analytics!

develop your strategy

Define your target audience and research the best way to connect with them on Instagram. Are they following hashtags? Do they prefer graphics or videos? What kind of content is getting their attention? Once you know how to interact with your audience, sit down with your marketing team and work on the best strategy for you company.

set-up your profile

A business profile is very important and a great way to explain who your company is to consumers without over-loading them with content. You have 150 characters in your bio, so get creative and don’t be afraid to have some fun writing it out. It also a good idea to use your logo or a branded photo so your audience can easily recognize you. The better your look, the more likely consumers are to take an interest in your business.

start posting away

Now is the time to start posting on your page! Instagram is the perfect place to be innovative with graphics and videos for displaying your products and services. Focus on the solution you provide, not what you sell. When you do this, you add value to consumers lives, and that is much more valuable to the public. Don’t forget to interact with your consumers when possible—connecting with them is the best way to form lasting customer relationships.

Instagram can be intimidating if you’re unfamiliar with this social platform. But with a little research and hard work, you can easily use this to expand your business. Not sure you can manage it all by yourself? Contact us and ask your representative about our social media services!

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